Month: February 2023

Benefits of Cannabis Beverages: Convenient, Discreet, and Euphoric

Cannabis-infused beverages are an increasingly popular trend in the world of cannabis consumption. These drinks are infused with cannabis compounds, typically THC or CBD, and come in a variety of forms, such as teas, sodas, coffee, and beer. They offer a convenient and discreet way to consume cannabis and are a great alternative to smoking or vaping.

One emerging trend is the shift from alcoholic beverages to THC-infused ones. Jason Reposa, founder of Good Feels, a cannabis-infused seltzer brand, says he hasn’t had alcohol in almost two years and has fully switched to cannabis. “One of the significant benefits of cannabis beverages is getting that great euphoric feeling without the hangover,” says Jason.

Beverages vs. Smoking or Vaping

With so many options available for consuming cannabis, some may find it overwhelming. Between pre-rolls, edibles, concentrates, and accessories, there’s something to be said about simply opening a beverage. “The great thing about beverages is that they’re frictionless. When you have someone over to your house, it’s common to offer them a drink, not share an edible (but that’s totally cool as well),” says Jason.

Cannabis beverages are an excellent option for people who don’t like the taste of cannabis or find smoking or vaping uncomfortable. Another benefit is that the effects of cannabis beverages can be felt in as little as 5 minutes and last up to 1-2 hours, making them a great choice for those who want to experience the effects of cannabis – without sacrificing control.

The global market for cannabis-infused drinks reached a valuation of $400 million in 2022 and is predicted to grow to $8.7 billion by 2032. According to Jason, “We’re only in the first inning of the beverage market, and our team is very optimistic about the future.”

Overall, cannabis beverages are an excellent option for people who want to experience the benefits of cannabis in a convenient and enjoyable way. 

Good Feels, a cannabis-infused seltzer brand based in Massachusetts, specializes in 0 sugar, 0 calorie cannabis drinks, and fast-acting beverage enhancers. Learn more about Good Feels at https://getgoodfeels.com/.

Is your brand (non-retail/delivery) considering testing paid Twitter to drive relevant engagement to interested shoppers in their market?

Below is our initial theory on how we are guiding brands to test spending those marketing dollars on Twitter.

1. Build a custom audience of known Cannabis Shoppers in your target markets (a few ways to do this)

2. Use Twitter Ads to run promoted image or video posts of your brand within your market

3. Build an on-brand, educational landing page

4. Retargeting all users who reach the page with branded programmatic ads

Benefits of this model:

1. Fluid spending, low minimums – the ability to test without spending your entire marketing budget on a single channel

2. Putting your brand in the middle of relevant conversations between known Cannabis shoppers in your market

3. Ability to build a retargeting pool to stay in front of active Cannabis shoppers with your brand

4. Ability to use content to differentiate your brand – images, Gifs, video – all fair game!

Ready to get your brand in front of a whole new audience and test how paid social media can drive brand recognition and growth? We’re here to help!

The cannabis industry is one of the fastest-growing industries in the world, with the global market estimated to reach $73.6 billion by 2027 (Grand View Research). As the market continues to grow, it’s becoming increasingly important for cannabis businesses to stand out and differentiate themselves from the competition. One of the best ways to do this is through a strong digital marketing campaign.

Here are a few reasons why investing in a digital marketing campaign is critical for cannabis businesses in 2023:

1. Reach a Massive Audience

With 4.88 billion internet users and 3.14 billion active social media users worldwide (Global Digital Report 2020), digital marketing provides a huge audience for cannabis businesses to reach and engage with.

2. Improve Efficiency and Effectiveness

A study by Forrester Research found that programmatic advertising can improve the efficiency and effectiveness of digital advertising campaigns, allowing cannabis businesses to target specific audiences and adjust their campaigns in real-time based on performance data.

3. Drive Traffic and Sales

A study by Marin Software found that paid search ads can drive significant traffic and sales for e-commerce businesses, with paid search driving on average 50% of all e-commerce traffic and visitors referred from these ads being 50% more likely to make a purchase.

4. Investment > Expense

A well-managed campaign is an investment, not an expense. When you have quality reporting to showcase your customers’ behavior, you can make informed decisions on how to allocate your budget appropriately. In short, you should be seeing a return on every dollar spent if done correctly. Marketing campaigns should never be “set it and forget it, ” especially in a highly regulated, ever-changing industry like cannabis.

While a significant portion of cannabis consumers still prefer to purchase their products in-store, investing in a digital marketing campaign can help drive traffic to your store and increase sales. A study by BDS Analytics found that in the United States, roughly 80% of cannabis consumers still purchase their products in-store, while only 20% purchase online.
*Safe-Reach’s NOMAD analytics platform allows dispensaries the capability to track in-store sales and tie them back to the customers’ original online engagement via POS integrations and “cookie-less attribution” tools.

In conclusion, investing in a strong digital marketing campaign is critical for cannabis businesses in 2023. It provides a cost-effective way to reach a massive audience and drive sales online and at the retail level.

Don’t miss out on the opportunity to differentiate yourself from the competition and grow your business!