With the acceptance of Twitter taking Cannabis ads, understanding how to effectively and profitably drive sales from Twitter is of peak interest for all dispensary groups in the United States. Safe-Reach worked with their client to create market-specific messages that were aligned with the Twitter creative guidelines to drive measurable sales at the market level, tracking all engagement back to completed reservations in the client’s IHeartJane infrastructure.
The client has adopted Twitter organic content as a part of their strategy expanding on their Instagram strategy helping curate a genuine connection with their audience, using paid media to expand their engagements in a more commercial voice.
Beyond revenue, Twitter’s native reporting allows the dispensary to measure follower growth, retweets and reach (impressions) for all media, creating ancillary metrics outside of revenue to help track the impact of paid media on community growth.
Twitter is predicated on users being on the app, in this instance we found certain markets within the store’s portfolio had better total user numbers than others
Safe-Reach’s proprietary Nomad Analytics platform is connected with Twitter so that the client can view all digital media investments executed by Safe-Reach in a single UX, updated daily