CASE STUDY
Sweet Flower uses Safe-Reach for Digital Marketing Success
Sweet Flower successfully expanded reach while acquiring new customers and increasing LTV with Safe-Reach
About the Project
Sweet Flower, one of the longest serving dispensary groups in the hyper competitive Los Angeles market; chose to partner with Safe-Reach to help power customer acquisition and digital remarketing initiatives.
Combining digital reach on premium apps and sites with detailed attribution analytics, Sweet Flower leveraged Safe-Reach’s NOMAD™ analytics platform to understand how their digital investment impacted their bottom line.
Integrating directly with Sweet Flower’s eCommerce and retail POS system, Safe-Reach is able to link all digital media activity back to a real customer and a real transaction ID to help understand true ROAS.
(Reports are not live Sweet Flower data)
Measuring Results
Easy-to-decipher but uber-detailed analytics help Sweet Flower’s marketing and management team dive deeper into how exactly their digital investment was impacting their bottom line.
Through a single interface, Sweet Flower:
- Sees how different targeting tactics impact page engagement
- Understands which creative messages resonate most with unique targeting audiences
- See which products & brands are being purchased after online ad engagement
- Compare AOV and LTV of digital influenced customers vs organic shoppers
Ready to start marketing smarter? Talk to our team today!
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