CASE STUDY
Leading telehealth platform Veriheal uses Safe-Reach for digital paid customer acquisition
Cannabis and cannabis-adjacent brands are always limited in their ability to reach new customers online. Safe-Reach has solutions
About the Project
Understanding the target profiles and geographies that Veriheal wanted to expand into – Safe-Reach put together detailed cross-channel programs that could easily be tracked to a completed scheduled online appointment with a Veriheal doctor.
About the Project
Understanding the target profiles and geographies that Veriheal wanted to expand into – Safe-Reach put together detailed cross-channel programs that could easily be tracked to a completed scheduled online appointment with a Veriheal doctor.
Multi-Touch Attribution
When operating off of multiple reporting platforms, it can be challenging in correlating what disparate data sets tell you. Through the Safe-Reach’s NOMAD Analytics platform, Veriheal was able to connect ad platform-specific reporting to their Google Analytics console – effectively tying data together to understand how every measured conversion was correlated on the path from the first touch to completed appointment.
Traditional Media and Digital Media
Knowing paid Social Media is a no-no, Safe-Reach began working to expand its reach through traditional means. Partnering with premier regional networks – Veriheal leveraged video content on professional sports games being aired on cable-driven devices. Safe-Reach amplified retargeting efforts during the spikes in traffic that were correlated to our TV ad units to ensure brand frequency against these new informed consumers. Veriheal became one of the first, if not the first cannabis-related advertiser to leverage Network TV to drive customer acquisition.
Influencer – Aggressive Growth Goals require innovation and expansion
Influencer Marketing helps expose the brand on the platforms most consumed by consumers every day. While influencers can have their challenges for regional Cannabis brands due to limits in scale – Safe-Reach helps Veriheal reach new target demographics with measurable sales engagement across Instagram, Tik Tok, and Youtube. Scaling month over month – Veriheals influencer content allows the brand to be way more discoverable where most consumers are scrolling most of the day.
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