Hello there again! Sitting in my apartment somewhere in the heart of Northern New Jersey I was debating “what the crap will I write about this week?”

After a few rousing conversations with friends around how corporate messaging can allude to a political position in the workplace, even when not intended…I landed at the below. Safe-Reach is focused around the cannabis industry and midterm elections are coming up, so I wanted to write about something that aligned with my personal beliefs while still adding value to our readers given the time of year.

WHERE and WHO – two major factors that unfortunately play a major role these days in shaping opinion. As I gray into the ripe age of 30, I find myself more and more involved and interested in political debate. Being a late comer to the “rest of the world,” I’ve found that watching a single narrative rolled out across multiple networks seldom yields a similar conclusion or analysis. (We have two TV’s in our company kitchen, one plays CNN, the other FOX)

The resemblance to the debate for or against cannabis is uncanny: depending on who you ask and where you look, data can conveniently fit the narrative of whomever is orating that narrative. What’s a tax paying citizen looking to get informed prior to voting to do?

The easiest way to look at news is through the lense of “what aligns with the way I want to see things.” This is something I would encourage anyone to do, provided that they also went out of his/her way to listen to opinions that they don’t agree with.

Is cannabis bad for developing brains? Does cannabis lead to other drug use? How has cannabis aided in slowing the growth of the opioid epidemic in legal states? Do tax dollars from recreational sales really go back into building schools in Colorado? What will the advertising laws be for cannabis products? How will the national banks handle cannabis cash?

Just like the questions above require research, so does your vote. Below is a link to a site that I think is great for understanding the candidates in your state and how they have voted in the past. No bias, no narrative – just voting history.

https://www.cannabisvoter.info/

Drop by the link above to get a view of all of the candidates in your state and where they stand with cannabis solely based on their past voting history.

I will return to our regular Cannabis/Programmatic business blog next week – in the interim get informed and get out and vote.