About Safe Reach

What is Safe Reach Digital?

SSP solution for publishers who wish to monetize their site traffic.

Full service media buying group or self service Demand Side Platform

We help publishers make more revenue and we help our advertisers generate new customers.

What niches or specialty industries do you focus on?

Safe Reach was founded with the intent to service the adult legal cannabis Industry. We operate in the CBD and the cannabis space today helping brands create audiences and deliver programmatic media at scale on top non-endemic sites.

How do you work with publisher Partners?

Publishers integrate via PreBid adapter. Integration is easy and can work alongside your current monetization strategies. Manage Reporting from our reporting UX.

Do you work with App Developers and Websites?

Currently, we operate in the Web and Mobile Web Environment. Mobile solutions are coming in 2020!

Are you an ad agency?

Yes! We’re a full service media strategy and buying team that leverages our publisher network, helping place your ads on the right sites to the right future customers.

What types of sites will my ads be served on?

We are interested in helping all businesses increase their customer base, our focus is on brands and companies operating in the legal recreational or medicinal cannabis business. We also work with CBD brands helping eCommerce and retail businesses promote and sell their products.

Our team is rooted in local market digital customer acquisition and has experience in dealing with every major vertical on a local, regional, state and national level. We take the strategies used by major brands today and enact them in this exciting emerging market.

How User Friendly is your technology?

Incredibly so – our team is a collection of business strategists, marketers and thought leaders. Our focus is an easy to use solution that is scalable for our publishers and advertisers so they can integrate modern best practices and technologies in an uber easy to use fashion.

Why should I integrate you with my existing monetization strategy and supply partners?

Our view is that due to limited supply in this speciality market against its massive demand, we’re going to be able to offer an increased eCPM for all media served on your site or app – effectively increasing yield. Additionally we offer favorable revenue arrangements so you can keep a bigger piece of a bigger pie.

What types of content do you work with?

We are interested in helping all businesses increase their customer base, our focus is brands and companies operating in the legal adult cannabis business. Our team is rooted in local market digital customer acquisition and has experience in dealing with every major vertical on a local, regional, state and national level. We take the strategies used by major brands today and enact them in this exciting emerging market.

About Compliance

How do you manage against Privacy and content laws?

Privacy and serving only to adults is a major part of our business. All of our creative content for campaigns is audited to be in line with local regulation. Additionally we use People Based Marketing  – an individual audience based approach to media buying to ensure only adults who have opted in to our advertising partner network receive your advertising content.

How are we going to market to only 21+?

We use cross-device data that allows us to link online and mobile data to offline data.  In simple language – we know who people are and target only the legal consumer adults in our target markets and only reach those users during campaigns – this helps ensure the ads go to a legal and relevant audience, not to anyone who shouldn’t be receiving your content!

How to navigate a medically legal market but recreationally illegal market?

We understand the advertising laws at the state level. There is uniqueness in terms of regulation at the state by state level however we have created broad stroke creative rules that allow more freedom in messaging than any other provider while still being aligned with state law. Your account manager will advise if there are additional creative caveats required for your specific campaign.

Will ads include graphic images of people consuming Cannabis?

Take a peek at our Creative Guidelines. We are always happy to chat in more detail, shoot us a note at Sales@safe-reach.com to get a rep on the phone to discuss your initiatives and concerns.